Privacy Policy

Memory Frame Photography (hereinafter referred to as "the Company") establishes the following Privacy Policy (hereinafter referred to as "this Policy") regarding the handling of users' personal information in the services provided on this website (hereinafter referred to as "the Service").

**Article 1 (Personal Information)**

"Personal Information" refers to "personal information" as defined in the Act on the Protection of Personal Information and means information relating to a living individual that can identify a specific individual by name, date of birth, address, telephone number, contact information, or other descriptions contained in such information, as well as data relating to appearance, fingerprints, voiceprints, and information that can identify a specific individual by itself, such as the insurer number on a health insurance card (personal identification information).

**Article 2 (Methods of Collecting Personal Information)**

The Company may ask users for personal information such as their name, date of birth, address, telephone number, email address, bank account number, credit card number, and driver's license number when they register for use. In addition, the Company may collect transaction records and payment information containing users' personal information from the Company's business partners (including information providers, advertisers, and advertising distributors; hereinafter referred to as "Business Partners") or other parties.

**Article 3 (Purpose of Collecting and Using Personal Information)**

The purposes for which the Company collects and uses personal information are as follows:

- To provide and operate the Company's services.
- To respond to inquiries from users (including verifying the identity of the user).
- To send emails informing users of new features, updates, campaigns, and other services provided by the Company.
- To contact users as necessary regarding maintenance, important notices, and similar matters.
- To identify users who violate the Terms of Use or attempt to use the Service for fraudulent or improper purposes and refuse their use of the Service.
- To allow users to view, modify, or delete their registered information and review their usage status.
- To bill users for paid services.
- For purposes incidental to the above purposes of use.

**Article 4 (Changes to the Purpose of Use)**

1. The Company may change the purpose of use of personal information only when it is reasonably recognized that the new purpose is related to the original purpose.
2. If the purpose of use is changed, the Company will notify users of the revised purpose or publicly announce it on this website using the Company's prescribed method.

**Article 5 (Provision of Personal Information to Third Parties)**

1. Except in the following cases, the Company will not provide personal information to third parties without obtaining the user's prior consent, unless otherwise permitted by the Act on the Protection of Personal Information or other applicable laws and regulations.

- When necessary to protect the life, body, or property of an individual and obtaining the person's consent is difficult.
- When particularly necessary to improve public health or promote the sound development of children and obtaining the person's consent is difficult.
- When cooperation with a national government agency, local government, or a party entrusted by such an agency is necessary for carrying out duties prescribed by law, and obtaining the person's consent may interfere with the performance of those duties.
- When the following matters have been announced or made public in advance and the Company has notified the Personal Information Protection Commission:
  - The purpose of use includes provision to third parties.
  - The items of data to be provided to third parties.
  - The means or methods of providing the data to third parties.
  - The provision of personal information to third parties will be discontinued upon the request of the individual.
  - The method for accepting such requests from the individual.

2. Notwithstanding the preceding paragraph, the recipient of the information shall not be deemed a third party in the following cases:

- When the Company entrusts all or part of the handling of personal information within the scope necessary to achieve the purpose of use.
- When personal information is provided due to the succession of business resulting from a merger or other reason.
- When personal information is jointly used with specific parties, provided that the individual has been notified in advance or can easily obtain information regarding the fact of such joint use, the items of personal information to be jointly used, the scope of the parties jointly using the information, the purpose of use by those parties, and the name of the person or entity responsible for managing the personal information.

**Article 6 (Disclosure of Personal Information)**

1. When the Company is requested by an individual to disclose their personal information, the Company will disclose it to the individual without delay. However, the Company may decide not to disclose all or part of the information if disclosure falls under any of the following circumstances. If a decision not to disclose is made, the Company will notify the individual without delay. A handling fee of JPY 1,000 will be charged for each request for disclosure.

- When disclosure may harm the life, body, property, or other rights or interests of the individual or a third party.
- When disclosure may significantly interfere with the proper conduct of the Company's business.
- When disclosure would otherwise violate applicable laws or regulations.

2. Notwithstanding the preceding paragraph, information other than personal information, such as history information and characteristic information, will generally not be disclosed.

**Article 7 (Correction and Deletion of Personal Information)**

1. If a user's personal information held by the Company is incorrect, the user may request the Company to correct, add to, or delete (hereinafter referred to as "Correction, etc.") such personal information in accordance with the procedures prescribed by the Company.
2. If the Company determines that it is necessary to respond to the user's request, the Company will make the requested Correction, etc. without delay.
3. If the Company makes a Correction, etc. or decides not to do so pursuant to the preceding paragraph, the Company will notify the user without delay.

**Article 8 (Suspension of Use of Personal Information, etc.)**

1. If an individual requests that the Company suspend the use of or erase their personal information (hereinafter referred to as "Suspension of Use, etc.") on the grounds that it is being handled beyond the scope of the intended purpose or was obtained by improper means, the Company will conduct the necessary investigation without delay.
2. Based on the results of the investigation, if the Company determines that it is necessary to comply with the request, it will implement the Suspension of Use, etc. without delay.
3. If the Company implements the Suspension of Use, etc. or decides not to do so pursuant to the preceding paragraph, it will notify the user without delay.
4. Notwithstanding the preceding two paragraphs, if the Suspension of Use, etc. would require substantial expense or would otherwise be difficult to implement, and if alternative measures necessary to protect the user's rights and interests can be taken, the Company will implement such alternative measures.

**Article 9 (Changes to the Privacy Policy)**

1. The contents of this Policy may be changed without prior notice to users, except as otherwise provided by law or in this Policy.
2. Unless otherwise specified by the Company, the revised Privacy Policy shall take effect when it is posted on this website.

**Article 10 (Contact Information)**

For inquiries regarding this Policy, please contact:

Company Name: Memory Frame Photography  
Representative: Yoshihiro Umeda  
Telephone Number: 080-1077-1325  
Email Address: sut5150@gmail.com